Optical Store "Friends & Family"
Established in 2008 in Belgrade, the optical store "Friends & Family" offers free eye exams and consultations with an ophthalmologist, who will provide all the necessary information about your eyes and answer any questions you may have. We specialize in the retail and installation of all types of corrective lenses from the world's leading brands.
The "Friends & Family" network comprises three optical stores located in the neighborhoods of Krnjača, Višnjička Banja, and Karaburma. Our goal is to provide "everything in one place," which includes diopter checks, advice, and the sale of prescription glasses, frames, contact lenses, and storage solutions, as well as training for the safe handling and usage of optical products. We ensure that the production of glasses and procurement of lenses is completed in the shortest possible time. Our optical products (dioptric frames and sunglasses) are of high quality from well-known and trusted brands, sourced from a wide range of reputable domestic and international manufacturers with whom "Friends & Family" maintains traditionally good relationships.
Soft Contact Lenses:
- Soft contact lenses with various wearing periods: daily, monthly, quarterly, semi-annual, and annual
- Soft contact lenses made of the latest generation silicone hydrogel material, allowing extended wear (multiple days) due to high oxygen permeability
- Spherical, aspherical, toric, and multifocal lenses
- A range of lenses from renowned global manufacturers such as Bausch & Lomb, Ciba Vision, Hydron, Cooper Vision, and Ledasoft
- Selection and advice on decorative/color contact lenses
Solutions for Contact Lens Maintenance:
- Detergents and preservatives for cleaning and storing soft and rigid lenses from American and European manufacturers
- Artificial tears for patients with insufficient tear production when wearing contact lenses
- Tablets for deep cleaning protein deposits from contact lenses
- Cases and cosmetic sets for storing and wearing lenses
Prescription Glasses and Frames:
- Special thin plastic of the latest generation in all indices: 1.5, 1.56, 1.6, 1.67, 1.74
- All filters and protection levels incorporated into the lenses/plastics or applied afterward at the client's request
- Anti-reflective coating (a layer that prevents and repels incoming light reflection, allowing for clearer and more pleasant vision through glasses)
- Scratch-resistant coating (a protective layer applied at a microscopic level that prevents scratching)
- Hydrophobic coating (prevents fogging of the plastic during temperature changes)
- EMI layer (protection from electromagnetic radiation while working with computers and electronic equipment with low radiation intensity)
- Photochromic plastic (brown/grey) of the latest generation with exceptional darkening and lightening speed based on light exposure
- The latest generation of bifocal (two diopters: near/far) and multifocal-progressive (three diopters: near/intermediate distance/far) plastic lenses
- Metallization and coloring of plastic in shades, colors, and degrees of shading as per client requests, ranging from 5% to 75%
- Fitting prescription lenses into sunglasses of all curvature variations
- Prescription frames for installing optical aids (glass/plastic) from verified manufacturers known for modern design and top quality
- All types and styles of frames (metal, plastic, acetate) available in options of full metal frames, full plastic or acetate frames, drilled frames, threaded frames, or pressure-fit frames
- All frames are delivered to clients with original hard cases, microfiber cloths, and cleaning liquids for plastic lenses
- Clients are informed about maintenance and storage of frames, regarding warranty conditions and validity for prescription frames and lenses
- Brands offered in the stores are carefully selected based on the experience of price-quality relations: Armani, Optolux, Renato Balestra, People, Trussardi, Enrico Coveri, Jefferson, Gucci, Tony Morgan, Enchant, Rocco Barocco, Max, Exess...
- Spare parts (flexes, temple tips, hinges, screws, pressure fittings, handles...) as well as service during the warranty period are part of the optical service provided with the purchase of products from our optical store.
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