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Aleksa La Vie Salon
Located in the heart of Belgrade, Aleksa La Vie salon has been setting new fashion trends and introducing innovations in the world of beauty, style, and fashion for nearly two decades. The salon, led by Aleksandar Bjelogrlić, is renowned for creating hairstyles for famous faces and women of all generations. Aleksa La Vie uses the seventh generation of keratin, following the latest global trends. The salon's team is well-known for their expertise in permanent hair straightening and extensions, exceptional hair care treatments based on natural oils and massages, powerful Elumen, balayage technique, and hairstyles for everyday and special occasions – from red carpet events to weddings.
Aleksa La Vie is also recognized for its unique colors, creative styles, and haircuts tailored to all generations. To contribute to a better environment and preserve nature, the salon exclusively uses 100% vegan BOTANIC products.
The excellent quality and expertise of the team from Aleksandar Bjelogrlić’s salon, who honed his skills with the most renowned hairdressers in Belgrade and furthered his education in Germany and Austria, have been acknowledged by numerous celebrities from the world of art, media, fashion, and business. Singer Milica Pavlović's appearance also showcases the work of Aleksa La Vie. Besides Milica, singers Ljupka Stević, Darija, actresses Dragana Mićalović and Jelena Rakočević, TV hosts Nevena Madžarević and Danijela Pantić Conić, and many others have entrusted their looks to this salon. Dragana Mićalović's new look, including her bangs, has delighted her fans, particularly female fans who have eagerly embraced this trend and now aspire to look like the popular actress.
Aleksa's hairstyles have also been seen on Eurovision participants in Serbia, Greek singer Anna Vissi (in the music video "Call Me"), Elena Petrolaki, Dita Von Teese (for her performance in Belgrade), and numerous other celebrities worldwide.
For several years, Aleksa La Vie has been collaborating with renowned magazines such as Hello, Story, Joy, CKM, FKM, Playboy, Reci Da, Kurir Stil, and Lepota i Zdravlje.
